What is a modern story?
AUDIENCES ARE NO LONGER PASSIVE CONSUMERS
They are sharers, players, makers, critics, super fans, influencers, co-creators, and stakeholders. They want stories on demand, on a variety of platforms and devices.
We call content that fits the lives of today’s audiences, technology, and commerce Modern Stories.
A noisy world
The ability to tell an effective story is fundamental to cutting through the noise; to carry someone with you, to surprise and delight them, to make them identify with you. To change them. It works because putting events in a narrative is how humans make sense of the world—it’s a basic part of what makes us human.
Companies, networks, studios, brands, and talent must find new and compelling ways to tell their stories to be heard, stay relevant, grow audiences, and monetize their products and properties.
Our strategies and software tools enable anyone and everyone to tell and sell their stories more easily, efficiently, and affordably, while making the process fun and highly effective. They’re designed to assist the ideation, creation, and delivery of modern stories, embodying the art and science of storytelling on the platforms modern audiences use.